printing Press

Package design: Expense or smart marketing investment?

December 2, 2016

People are visual creatures by nature. If you are a company looking to sell a product, packaging design is very important. Good packaging design differentiates a bad company from a good company. An interesting and eye-catching logo does play a big part in marketing a product, but nothing can work close to a visually appealing and striking design.

The main question is ‘why is it so important?’ Studies suggest that customers are more drawn towards products that look good. Something that is well-designed and interesting is bound to attract more attention than something that is not so appealing. This is the importance of packaging design. Some marketers consider packaging design an expense while some look at it as a smart marketing investment. It is, after all, the key part in marketing a product to ensure that it sells. The packaging design helps you associate a brand to a certain thing be it a colour or font. A good design should always reflect the product and creativity and personality of the company. The role of a designer is not just to make sure that the packaging looks appealing. It is important to understand the whole science behind it. Packaging design incorporates various elements into it such as shape of the package, colour of the package and font used. Functionality of the packagingraph_userg also plays a pivotal role.

Always remember, when creating a package, it should not just look visually appealing but should also offer the necessary protection to the product. There is no point making a package if it is unable to do what it is intended to do.

There is just one rule of the perfect packaging design that is simplicity sells. More than anything, people want that they should get information in a quick and simple way. Keeping elegant and eye-catching packaging design aside, clear labelling of what the product is all about is of utmost importance.

Other than simplicity, customers also want honesty and authenticity. Good packaging should also reflect the personality of the company. If a company is green and modern, then the packaging should be recyclable and innovative.

Thus remember, packaging design is often the first thing that comes to a consumer’s mind when they think of a product.

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